"You've probably heard 90% of all restaurants fail, and those that succeed came across that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Beaudoin shows how a restaurant can thrive in its climate and keep diners coming back for years. Featuring real-life start-up stories (including many of Roger's own), this comprehensive how-to walks readers through the logistics of a restaurant: concept, location, menu, ambiance, staff, and, most important, profit!"
Oscar F., The Rickshaw